Search Store

Video - The Smallest Detail

Oct 25, 2017

To create something exceptional, your mindset must be relentlessly focused on the smallest detail.”
—GIORGIO ARMANI

I'd been admiring the work of former Echuca local Beth Morrison for a long time. I thought our first birthday would be the perfect time to approach Beth to create a short film for The Sweet Meadow.

I gave her a pretty vague brief - I just wanted her to produce a film that felt like viewers were "peeking over our shoulders". I wanted people to see the finer details that all come together to deliver a Sweet Meadow experience.

I think she nailed it. I'm so glad I had the opportunity to work with Beth now before she gets way too famous for me and I can't afford her! Check out more of her work here.

Written by Aishe Besim

Find similar articles

branding video

More stories

Chapter One

A long time ago I was given the book “Starting A Restaurant For Dummies” (I’m sure there was no pun intended). One of the opening lines in the book is this: “This isn’t a venture for the faint of heart. If you want to own a restaurant to have a place to hang out with your friends and get free drinks, we say pay the bar bill and avoid the hassles.”

The Good Oil - How to Use Essential Oils Everyday

My introduction to essential oils was a practical one. I was about to open The Sweet Meadow in 2016 and was looking for a healthier peppermint flavouring to make our peppermint slice (if you're in the cake decorating aisle at the supermarket, have a look at the ingredients list in the 'peppermint essence'- it's alarming!).