The Sweet Meadow

Video - The Smallest Detail

videoAishe Besim
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To create something exceptional, your mindset must be relentlessly focused on the smallest detail.
— Giorgio Armani

I'd been admiring the work of former Echuca local Beth Morrison for a long time. I thought our first birthday would be the perfect time to approach Beth to create a short film for The Sweet Meadow.

I gave her a pretty vague brief - I just wanted her to produce a film that felt like viewers were "peeking over our shoulders". I wanted people to see the finer details that all come together to deliver a Sweet Meadow experience. 

I think she nailed it. I'm so glad I had the opportunity to work with Beth now before she gets way too famous for me and I can't afford her! Check out more of her work here


 Filmmaker Beth (left) with florist Lisa from Wallingford Flowers (aka the dream team). 

Filmmaker Beth (left) with florist Lisa from Wallingford Flowers (aka the dream team).